What Should I Avoid When Creating Content?

Search engines place a negative value on the following:

• Identical content on multiple URLs within the company domain, which is redundant, or on external pages, which could be considered plagiarism. This often happens with product descriptions in online shops or location descriptions for franchises.
• Using a keyword too often in a document or URL (keyword stuffing)
• Fluff or filler text with the sole goal of using a keyword in the body of the content as much as possible. This type of text doesn’t add to knowledge or insight.
• Long-winded explanations – Web users are impatient and need content that is to the point.

• Keyword Optimization and Search Engine Optimization

  Targeted keyword research ensures that websites will rank for search terms that consumers actually use. But true content marketing enhances SEO by delivering content that users enjoy so much that they share it, creating links that increase rankings.