Website Content Optimization

For complete keyword optimization, the relevant keyword term or phrase should appear in the following areas or tags:

• Page Title <title>
• Header <h1>
• Sub-headers in the content itself <h2> to <h3>
• Sub-headers in the sidebar or footer <h4> to <h6>
• Alt tag in images
• Title tag in links
• ... and, of course, sprinkled in the body of the content.

Let’s take a list of keywords from our keyword research tutorial:
When the keyword research is complete, use your leading terms as the main navigation bar. In this example, your navigation may be “new homes for sale” and “new home builders.” The homepage should have attractive teasers linked to subpages or categories. Each sub-page or category should be optimized for one keyword or keyword phrase.
The more a user can identify with the text and navigation links on a website, the more qualified the user becomes with each click that goes deeper into the site. Qualified users show a higher chance of conversion – contacting the business.
Constructing a site with relevant search terms and corresponding subpages is a continual process. Each month, the queries change. Approximately half of all search queries are new and did not appear in that combination before. It’s worth it to create new URLs and content for seasonal search terms and growing keyword trends.