Anatomy of an Optimal Landing Page.

This infographic from Nifty Marketing shows which content is present on the landing pages of numerous local businesses that rank well on Google. In the center of attention are the 3 core information pieces: address, phone number and business hours. The rest of the content is organized around the core.

Where Does Content Marketing Fit In?

The basic concept in content marketing is that interested users find the content via search, absorb it and share it.
Most local businesses haven’t used this concept on their sites. You don’t need the most complex SEO tactic or intense research to create this kind of content. The point is to create relevant, useful information on the website that contributes to users contacting or directly visiting a business.
Before you can start with content marketing, it’s absolutely necessary to understand keyword research.

Website Content for SEO: Keyword Research

To direct relevant users with pertinent search queries to the company website, the content on each page of the site has to match the search behavior of the user. Helpful tools for targeted keyword research include:

• Google AdWords Keyword-Tool
• Google Instant
• Google Trends
• Google "Related Searches"
• 1-2 month old Google AdWords campaign
• Search queries from a website analytics package (Google Analytics, JetPack)With the help of these tools, you can develop a set of keyword terms. Each keyword or keyword phrase, for example, “long women’s hairstyles Las Vegas,” should have a specific landing page with content that aligns as closely as possible to the keyword phrase. While many of these terms will pertain directly to the business concept, keyword research can bring up terms that searchers and users enter but a business owner would never have dreamed of.
  The goal is to provide the most complete and useful information for each search query. Address the topic from all sides, and use subheaders to organize the written content. Complete the page with high-quality images.