Content Marketing is More than Keyword Research!

The core concept of targeted content marketing is creating content that users like to share, producing social signals: “Likes” and “Shares” on Facebook, +1 und “Shares” on Google+ and Retweets (RTs) on Twitter.
Content that is recognized by users is usually quickly indexed by Google and receives a short-term push in rankings. If the content continues to do well with users, it’s unlikely that the rankings will sink. As other sites link back to the original content, the ranking stabilizes.
As a company continues to spread high-quality content, more links from more diverse sites occur, which improves the site’s ranking. Domain rank (number of incoming links from different domains) is one of the most important off-site criteria for SEO.