Understanding Your Account

Understanding Your Account If you're new to Google AdWords, the following information is an introduction for you to your new account. It will start off by giving you basic information and features of your AdWords account, but first I will show you how to pause the dummy Campaign you currently have active. Pausing Your Dummy Campaign Now it is time to pause the dummy campaign so you will not receive any traffic to it. To do this click on the Campaign Management tab. You will see something that looks a bit like this: Notice that in the Current Status column in the picture above, it says Paused. Unless you've already paused your campaign, the Current Status for your campaign will say Active.is the time to learn more information about those things. In the meantime, you will want to make sure you don't receive any activity in your account until you know how to properly manage it so ˜pause' your campaign until you are ready. It is fairly easy to pause your campaign. In the picture above, I put a red X and a red rectangle to help you know what to do. Just check the box next to your only campaign and hit the Pause button. This will pause your campaign. Now that you have an account set up, you are ready to learn how to create a perfect Campaign so you can begin making money online. Remember earlier when I said to just choose one country, one keyword, and a basic advertisement and not to worry about it being perfect because I would get into that later in more detail? Well, now Background Information with Your Account It's about time that you need to know basic AdWords Account information such as definitions and meanings of keywords, campaigns, and AdGroups. Keywords “ Keywords are what people search for in Google. Whatever someone types into Google's search box is a keyword. If someone searched for Google Money Pro on Google, the keyword is Google Money Pro. If someone searched for red hat with eBay logo their keyword is red hat with eBay logo. So basically a search query is a keyword. Whenever you have a keyword that matches someone's search query, you're advertisement will be displayed. So the more keywords you have, the better the chances are that someone's going to see your advertisement. This is why It's important to have keyword lists, which is basically a list of many keywords. Text Advertisement “ Text advertisements are pretty self-explanatory. They are the advertisements you use on Pay Per Click search engines. Of course, text advertisements are only text, which means you can only use text (if you want your ad to be viewable to everyone, Google allows image ads but they won't be displayed to everyone). AdGroup “ An AdGroup is where you store your keyword lists and text advertisements in your Google account. Your keyword lists can contain a maximum of 2,000 keywords and you should have at least twoCampaign “ A campaign is where you store your AdGroups. If you're selling computers, I would name my campaign Computers and I would name my AdGroups within that campaign names like Dell, Apple, Gateway, HP, etc. You also control your daily budget as well as what countries you advertise in from your Campaign settings. to four different text advertisements in each AdGroup. Campaign “ A campaign is where you store your AdGroups.