What Else Are Users Asking In Local Queries?

In industry and review directories, about half of all visitors are looking for a link to the company website. About the same proportion of users like map information, which can be easily and accurately presented as an embedded Google Map on the company site. Directions and distances to nearby cities and towns or prominent locations attract about a third of local search queries.
Users are equally interested in current customer reviews and online discounts or other special offers that are exclusively available on the website. Methods of payment accepted is also important for local search.
Now we’ve answered the question of the core information relevant to the company site of a local business. These should always and unequivocally – the first line of local SEO – be present somewhere in the content of the site.
Another study on consumer interest shows that other kinds of information attract a local searcher as well.

Along with the core information, consumers like:

• Price lists
• Services or products offered
• Contact information that’s easy to find

Less than a third of respondents in this survey liked:

• Directions
• Testimonials
• Pictures
• Social media

To cover these different information needs, develop navigation that structures the content to your specific user needs. High-value “teaser boxes” on the homepage should lead to the most important content.
The individual subpages feature specific content, but the central core information should be on every subpage. Remember, every URL can be a landing page for a search engine visitor. If the core information isn’t quickly visible, potential customers bounce from the page quickly – in the worst case to a competitor that has done his research and presents information well!
Companies can pull the most out of their website when the visual elements integrate with the audience, brand and company goals. It’s not just about exciting, interactive features that web design agencies love to bill for, but basic decisions that we’ve been learning about from ages of traditional print media.