Google Analytics

Google Analytics: What Gets Measured

Tracking your work is the key to staying motivated and to help make changes to your marketing strategy so you can be successful. In this section we'll cover the core features of Google Analytics and show you what metrics are the most important to watch and how often you'll want to check on it.

What is Google Analytics?

Google Analytics is tracking software that gives you reports on how your site is doing in regards to traffic and conversions. You can use Analytics to get detailed reports and statistics on all of the traffic coming to your site. Everything from what keyword they used to find your site, what pages they viewed, and how long they stayed. This information will give you an idea of what your visitors like and don't like about your site which can help you discover the weak points of your site and what you might consider optimizing a bit more.

After you have logged into Google Analytics, selecting the Account you want to look at, and checking the view report link you will find yourself looking at the Dashboard of the account.

Dashboard