Naming Your Campaign & AdGroup

You will be prompted to name your campaign. Your campaign name is what will be displayed on the first screen when you log into your Google AdWords account.
Since you will most likely have several campaigns, when you name your campaign you will want to make sure it is a unique name that will let you know exactly what you are advertising in that campaign. I do not recommend advertising for several different products within one campaign. If you plan to advertise for two different products or websites, make two different campaigns one campaign for each product/website.

Next you will need to name your AdGroup. Name your first AdGroup the same name as the keyword group you chose to use (for example, I would name my first AdGroup ""AdWord" because that was the most relevant keyword group Google's keyword tool generated).

Remember, you will have several different AdGroups within one Campaign, so name it something that will help you know exactly what keywords are in that AdGroup (don't name it something like ""AdGroup 1", ""AdGroup 2", etc). Proper naming will help make your advertising within that campaign even more organized. For example, if I was about to generate a list of keywords for dog training, I would name my AdGroup ""Dog Training".

Naming a Campaign and AdGroup Example "“ If you wanted to sell Sports Clothing, then I would recommend naming your Campaign ""Sports Clothing", and then you could name your AdGroup(s) ""Nike", ""Adidas", ""Puma", etc.

Choosing Your Advertising Language

This is where you will choose the language your advertisements are going to be written in. This is also the language your advertisements will be displayed in.

Target Customers by Location

This is where you will choose how you want your advertisement to be displayed. It can either be displayed in:

Countries and Territories
Regions and Cities
Customized
If you remember, I mentioned this earlier in this guide when we were setting up the dummy campaign. I would recommend Countries and Territories because they bring the most traffic. If your product or service is only available in a small area, then I would choose the Regions and Cities or the Customized option.

Here's what my page looks like. When you're finished simply click on the ""Continue" button at the bottom of the page.