Content and Marketing for Local Businesses

Good Content is Relevant Content

 

Content and Marketing for Local Businesses

The buzzword “content marketing” has been filtering through the SEO scene for the past few months, if not years. Some experts claim that content is the cure-all to reach any SEO goal, while others just shake their heads, since relevant, useful and helpful content that engages and motivates readers has always been rewarded by search engines.

What’s the scoop on content marketing? How can local SMBs successfully create “good content” for their websites? What is “good content” in light of the user’s information needs within the framework of local search queries? Where is the intersection of good content, SEO and content marketing?

Good Content is Relevant Content

Let’s start with an explanation before analyzing what “good content” even is. When seen from a search engine user’s perspective, the answer in most cases is:

“Content is good when it answers the question I asked, solves my problem or gives me structured information to explore the question further.”

Creating “good content” requires putting yourself in the user’s perspective. For the written content to satisfy your visitors, you have to set priorities, which leads to: