3 Important Ways to Prepare for 2014 BY Kevin Daum

Are you ready to start the New Year? Here are three critical acts you should do this week to prepare.

Since it falls on a Wednesday the business week won't likely get started until next Monday, which gives you a few days extra to get ready for the 2014 adventure ahead.
Sure, you could simply nurse a hangover and relax through Sunday, but why not take the extra time to truly prepare yourself to create a desired future worthy of your time and energy?
Here are three actions critical to a promising new beginning.

1. Reflect

Many people will push right into the New Year with no respect or consideration for the last 365 days. No doubt, victories were had, mistakes were made, relationships came and went and, most importantly, lessons were learned. Take time to consciously reflect upon the major incidents of 2013. Ask yourself the following questions:

• What did I do to most contribute to my successes?
• What did I do to most contribute to my failures?
• What would I do differently given the same set of circumstances?
• Who were the people worthy of my time and effort?
• With whom did I spend time where I received no value?
• In what ways did I not measure up to my potential?
• What will I most fondly remember about 2013?
• For what will I be rightly proud?

2. Repent

Nobody is perfect. Most try their best to be useful, pleasant and to contribute in a positive way. But we are all human beings, and with humanity come failings, flaws, selfishness, greed and discontent. The New Year is a time to recognize our shortcomings and acknowledge our own accountability in the parts of our experience that leave us unsatisfied and unkind to those around us. Ask yourself the following questions and take appropriate action.

• What are the areas I need to improve?
• Who have I hurt and how can I rectify the situation?
• Who and what are truly important and worthy of my dedicated attention in 2014?

3. Renew

Clearing your mind and heart of weight helps give you energy and allows you to focus on the path ahead. This is the time to make commitments you will keep. No empty promises. Be the person you truly wish to be and let this be the year you begin that journey. My own journey has brought great joy and gratification from the many people around me who continue to inspire and amaze me. Go into this New Year with hope and wonder.  Ask these questions of the world:

• Who will be my inspiration this year?
• What new adventures are ahead?
• Where are the new lessons to learn?
• How will I be able to contribute in a significant manner?

For additional reflection and support, here are suggestions from 10 of my most popular 2013 columns. Find out how the best employees make a difference with 10 Things Really Amazing Employees Do. Then learn how you can be worthy of amazing employees with 10 Things Really Amazing Bosses Do. Leadership and success go together. Learn how in 8 Things Really Successful People Do, and find out how culture can make you a more successful leader in 4 Great Leadership Lessons from the Arts.
As you'll find, communication is the key attribute for success. Learn how to get people seeing it your way in 7 Things Really Persuasive People Do. You can help bring people along in a more compelling manner with 5 Tips for Giving Really Amazing Presentations. And if you are still struggling to get your point across, learn from the best in 7 Things Really Amazing Communicators do.
Continuing on the leadership theme, you can examine the leader/follower relationship in 10 Traits of Great Leaders (and Their Followers). If you are struggling with being successful as either, perhaps it's the way you are starting out. Use 7 Ways to Improve Your First Impression to get going on the right foot. And if all this reading seems overwhelming, start with 8 Things Really Efficient People Do and get going in the New Year with time to spare.
Thanks to all of you for generously supporting me this year.  I hope to bring you at least as much value and entertainment in 2014.  May you have a blessed and rewarding year.

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7 Traits That Distinguish Super Successful People From Ordinary Ones BY Lewis Schiff

How'd Richard Branson, Bill Gates, and Warren Buffett do so well? They lived according to these seven strategic, wealth-building principles.

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Left to right: Guy Laliberté, Bill Gates, Richard Branson.

My new book Business Brilliant is based on survey research that found seven key principles of work and wealth-building that super-successful people practice but ordinary people avoid.
Here are stories of seven of the most successful--and wealthiest--people in the world to illustrate each of those seven principles.
1. Guy Laliberte, Cirque du Soleil Founder: Do What You Love, But Follow the Money
Guy Laliberte was a high-school-educated circus clown from Quebec when he led a collective of performers to start Cirque du Soleil. Despite government subsidies, indulgent sponsors, and Laliberte's hard work, the circus barely survived for years while evolving its distinctive style. Laliberte's master stroke was to switch Cirque's status from non-profit to for-profit (with himself as one-third owner). Today he's worth $1.8 billion. Even clowning can be a smart career move, as long you're the owner.
2. Suze Orman, Financial Advisor: Save Less, Earn More 
Suze Orman has made a fortune telling people to grow their wealth through frugality, despite having no personal experience in the matter. When Suze was in her mid-30s, she lived high, but was mired in debt. She didn't cut back on luxuries; instead she worked her way out. She did what she loved, followed financial opportunity, and today she is in a situation to spend $300,000 a year traveling the world on private jets. In the end, your time is much better spent seizing opportunities than pinching pennies.
3. Bill Gates, Microsoft Founder: Imitate, Don't Innovate 
Bill Gates built one of the world's largest fortunes--$67 billion, according to Forbes--by licensing operating system software to IBM. In actuality, that software was wholly adapted from someone else's code. Gates' Microsoft lacked the innovative capacity to write it from scratch, so it dressed up some code from another company's software, which Microsoft had bought for $25,000. When Gates delivered the second-hand software to IBM, it was on time, but it was so buggy that IBM engineers had to rewrite it completely. Thirty-three years later, no one remembers or cares. Innovation is seldom as important as timely execution of an adequate imitation.
4. Warren Buffett, Investor: Know-How Is Good, Know-Who Is Better
Warren Buffett arrived at his savvy investment philosophy when he was very young, but his know-how was nearly worthless because he personally lacked enough capital to make large market moves. Buffett didn't get rich until he overcame his shyness, recruited members for his investment partnerships, and led those partners in squeezing stock performance out of corporate managers. Case in point: No one gets rich alone.
5. Adam McKay, Hollywood Producer/Director: Win-Win Is a Sure Way to Lose 
Adam McKay is one of the most successful producer/directors in Hollywood. He's teamed up with Will Ferrell on Talledega Nights, Step Brothers, The Other Guys, and Anchorman. But his movie-making career might never have happened if he hadn't negotiated a sweetheart deal to produce film shorts while on the writing staff at Saturday Night Live. The secret to landing the deal? He didn't try to play a so-called win-win negotiating game. Instead, he told SNL's top dog Lorne Michaels that having his own film crew was his price for staying with the show, and he was ready to walk away without it. Michaels paid happily.
6. Richard Branson, Virgin Founder: Spread the Work, Spread the Wealth 
Sir Richard Branson suffers from severe dyslexia, but he's come to regard it as his greatest strength. Branson runs his Virgin Group as a venture capital fund that places bets on entrepreneurs with bright ideas that fit the Virgin brand strategy. He's never tempted to micro-manage any of the dozens of Virgin companies because he can't. "If I could read a balance sheet," he once said, "I wouldn't have done anything in life." In sum, work your strengths and get others to work theirs.
7. Steve Jobs, Apple Founder: Nothing Succeeds Like Failure
Steve Jobs had a vision, back in the 1980s, for a three-dimensional imaging computer that would revolutionize the defense, oil, and medical industries. He was wrong about it, and he lost millions of his own dollars before shutting down production of the $125,000 Pixar Imaging Computer in 1991. At the time, Pixar's only profitable unit was a tiny team of animators using Pixar software to make computer-generated TV commercials--a team that would later form the Pixar movie studio that made Toy Story. And when Jobs died in 2011, more than 70 percent of his $8.3 billion fortune came from his stake in Pixar Studios, in an industry he never had any intention.

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The State of Small Biz in 2014? The Sky's The Limit. 

 Inc. 5000 Conference are telling a different story: optimism and opportunity!

Both dressed like the cartoon character Green Lantern, they are spreading the gospel of the power of small business to grow in the face of evil economic forces. And they are perfectly positioned to so do: Their company, Ramsey, New Jersey’s Re:think, an Internet marketer, has grown a superpowered 1,186 percent over the past three years. Co-founder Tom McVey doesn’t see any reason such success should be limited to the hundreds of companies represented at the conference. His forecast for 2014? “The sky’s the limit!” he says. “We believe any business has a chance to stand out.”
It’s not just the Green Lantern guys who feel this way. Their peers, the CEOs of the 5000 fastest-growing companies in the country, are hugely bullish, too. In an exclusive survey of recent Inc. 5000 founders and CEOs, 37 percent characterized their business prospects as “excellent.” Another 45 percent said their prospects were “good.” (Not bad for a country that, only recently, was on the edge of economic Armageddon.)
In addition, these CEOs are counting on expansion--big time. Eighty percent said they planned to boost head count, and the same share said they would increase the number of products and services they offer. “I think it’s unbelievable,” says Tom Gimbel, founder of Chicago staffer LaSalle Network. “I think the economy’s really good.”
The likes of McVey and Gimbel, of course, aren’t your average joes. (The typical Inc. 5000 company has grown 468 percent over the past three years.) They always seem to be upbeat in the face of adversity. Unlike many in the business community, they feel they can grow in good times and bad.
Despite the optimism, our all-stars have concerns. That’s what makes this year’s look at our Inc. 5000 growth companies so interesting. In a normal recovery, these CEOs would be 100 percent upbeat. But there are clouds of doubt because of factors beyond their control--doubts they share with business owners across the board. Simply put: If Andy Grove started an only-the-paranoid-survive club, they would be charter members.
Why so worried? Gridlock in Washington, the Affordable Care Act, and weak-kneed consumers top the list. Those things are all related, and together they produce high-water levels of uncertainty. After all, who wants to take a chance on a big new investment when the stock market could plummet 1,000 points because of gamesmanship in Washington? Sure, some in Congress do a great job talking up the importance of small business. But when it comes to providing a stable legislative environment so that growing companies can thrive? Nah, that’s so German.
No wonder, then, that among a broader spectrum of businesses, pessimism reigns. In a recent survey from the National Federation of Independent Business, 62 percent of CEOs said now is not a good time to expand. “In the past, when we got into a strong hiring pattern, it would go 18 months or two years,” says Dean Le, of SoloPoint Solutions in Santa Clara, California, which places engineers. “Since 2008, we’ll have a couple of strong months and then a couple of weak months.”
Given all that, how will things play out in 2014? Well, look at the good news and the bad news. And once you do, you’ll see that barring any midterm election-year suicide missions--or a curve ball or two--the new year is going to look pretty good compared with the most recent stretch of economic activity.
We’ll start with the good news.
One of the most important factors: The housing crisis is in the rearview mirror. Housing has been rebounding for more than a year, with the S&P Case/Shiller index of housing prices up 11 percent in the 12-month period ended last June. And there are few things better than a robust housing sector to get an economy rocking. First of all, about one-sixth of small private companies are in housing-related fields, according to U.S. Census data (homebuilders, lumberyards, plumbers, and on and on). And when home values rise, that turns on the cash-flow spigot. After all, about a quarter of small-business owners use the equity in their homes for business purposes, reckons Minneapolis’s Barlow Research Associates.
Access to credit, a sore point among fast-growth companies, is also getting better--or at least it was. The final 2013 numbers will probably be depressed by the government shutdown, but a Small Business Administration report issued before the closure showed year-to-date loan volume up 15 percent compared with 2012. Delinquency rates are also at all-time lows, says William Phelan, president of PayNet, which collects data for commercial loans and leases: Just 1.19 percent of small-business loans are 31 days to 90 days overdue, and only 0.29 percent are more than 90 days past due. “Small business is in great fiscal shape,” he says. It helps that big companies--often the customers of smaller ones--are posting record profits. Five years ago, putting the screws to smaller vendors was a nifty way for big companies to improve cash flow. Now, there’s less incentive to do that.
That’s the sunshine. And in a perfect world, or even a sort-of-perfect one, the path would be clear. But in a uniquely unproductive political environment, the path is anything but. To be fair, mild political inertia can have a bizarre silver lining for business: no big surprises out of Washington. But when the country’s elected representatives shut down the government and only later realize that the families of soldiers killed in action will be denied death benefits, you’ve got more than garden-variety infighting.
Bo Bothe, co-founder of Houston marketing agency BrandExtract, says the turmoil is tough on him. “My clients don’t know what the impact of the health care legislation is going to be,” he says. “They don’t know what the impact of the deficit will be. And when they don’t know, they hold back.”
The Affordable Care Act promises to make health insurance easier to buy and more affordable for millions. But for certain business owners, it just mucks everything up. Tim Guenther, CEO of Clickstop, in Urbana, Iowa, is one. He’s got 64 full-timers and pays 100 percent of their health insurance. Clickstop sells ratchet straps. After five years of buying straps from China, Guenther started assembling them here. That allowed him to be more flexible and customize orders.
But Guenther’s costs are higher than his Chinese competitors.’ His team includes 24 part-timers, and Guenther wants the flexibility to add to their hours as needed. But he needs to manage their hours more closely: He is keeping them under 30 a week so he doesn’t have to offer health insurance. “It costs us about $7,500 to insure a family,” he says. “The workers in China aren’t making that much in wages in an entire year.”
That said, Guenther, like many in our survey, is continuing to expand--he’s just doing it with an eye on the Beltway. For him, the glass is still half full. He’s right. Fundamentally, the outlook is pretty darn good. Economic growth is supposed to pick up. (Mark Zandi, chief economist for Moody’s Analytics, expects 2013 GDP growth to be just under 2 percent, but it should hit a relatively robust 3 percent in 2014.)
And even if it doesn’t, businesses will benefit from the housing rebound, better access to credit, and more bullish customers.
For companies focused on growth, the forecast for 2014 is clear: mostly sunny, with a chance of Washington.
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Improve Business By Knowing Your Customers

Site analysis plays an integral role in understanding your clientele. You’ll learn where they come from, how they move through your site and how long they stay. While numbers alone don’t tell a complete story, this raw data becomes an outline for a more thorough understanding of your clientele. People love to talk about themselves, and on-Blogs are an incredibly powerful tool for building customer knowledge. If information in your blog flows only from you to your customers, you’re missing an opportunity. Open-ended blog posts with a conversational tone encourage active participation from customers. Regular posting attracts more customer interest, so keep your blog fresh. An article writing service updates your blog with customized posts as often as you like.site polls make you a great listener. Frequent single-question polls on your site can guide your short-term marketing efforts. For example, a restaurateur looking to expand his menu might poll site visitors about their favorite main courses. Knowing whether diners prefer spicy dishes or milder flavors could make the difference between a Cajun chicken special that flies out of the kitchen or a fish dish that flounders.

 Blogs are an incredibly powerful tool for building customer knowledge. If information in your blog flows only from you to your customers, you’re missing an opportunity. Open-ended blog posts with a conversational tone encourage active participation from customers. Regular posting attracts more customer interest, so keep your blog fresh.An article writing service updates your blog with customized posts as often as you like.


 While the primary purpose of your blog is business, it shouldn’t be all work. Widen your focus to include articles designed to pique your clients’ interest. Supermarkets don’t accidentally set those tempting rounds of sponge cake near the strawberries; they’re marketing by association. Blogging about a discount on dresses may spur a few sales, but a suite of tailor-made articles about picking the right dress for various figure types will send sales soaring if they happen to include your latest styles.

 An active blog with meaningful content also encourages sharing via social networking sites. Give your customers a reason to follow you on Twitter or like you on Facebook, and they’ll do much of your marketing for you. Relevant, targeted articles weave your company’s name into thousands of conversations via social media. Leaving the content to the professionals ensures that you stay on the good side of the search engines while expanding your social media presence.

 Site analytics reveal your target market clearly. An article writing service creates custom content to reach that market. Social networks broaden your appeal. All of these elements begin with greater customer knowledge. You may start in Mayberry, but you can conquer the world if you know your market.

Eligibility

Eligibility
The Inc. Hire Power Award is for US-based, private companies (both for profit and non-profit). Companies must have been founded in 2011 or earlier and have employed at least 10 full-time US-based employees as of December 31, 2012. Companies must complete the Employee Verification Report. Top award finalists may also be asked to provide their 2012 EEO Employer Information Report.
Award categories include most jobs created in the US, most jobs created by state, most jobs created by industry and highest employee growth percentage. Companies featured in Inc.’s November issue represent the top tier winners for the Higher Power Award and a complete list of the winners can be found on www.Inc.com.
About Inc. Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.

 

HEROES OF THE U.S. ECONOMY: Inc. magazine’s Hire Power Awards recognizes America’s leading job creators

Textbroker honored for creating jobs in Nevada over the past 18 months

New York, NY ([October 29, 2013) – Las Vegas, NV-based Textbroker has been featured in the 2nd annual Inc. Hire Power Awards, recognizing the private businesses that have generated the most jobs in the past 18 months. Textbroker generated 38 jobs from January 1st, 2012 to June 30th 2013, making it the top private business job creator within the state of Nevada.
“Textbroker is thrilled to be honored as a top job creator from Inc. Magazine,” said Phillip Thune, CEO Americas for Textbroker. “The growth in our employee base shows our dedication to providing our clients with the highest quality coThe Bureau of Labor Statistics reports that only 222,000 full-time jobs were added in 2012—compare those numbers to the honorees of the Inc. magazine’s HIRE POWER AWARDS, which created 69,182 jobs between January 1, 2012 and June 30, 2013.ntent and excellent customer service.”“For the second year in a row, we are pleased to recognize the employers who are putting Americans back to work for a second time,” says Eric Schurenberg, Editor-in-Chief of Inc. “The HIRE POWER AWARDS are the only awards that single out job creators. We think it’s fitting to pay tribute to company founders not just for their business prowess but also for their immense contribution to the welfare of U.S. workers and the vitality of the U.S. economy.”
 Textbroker is among the 437 private growth companies that are HIRE POWER AWARDS honorees, leading the way in creating more American jobs. While the honorees are found across the country in 25 categories, industries with the most Hire Power companies include health, financial services, software, human resources and IT services. States with the most honorees incluAn award ceremony, sponsored by Bank of America Merrill Lynch, will take place November 12, 2013 in San Francisco.de California, Florida, Texas, Ohio, New York, Massachusetts, Illinois and Utah.


 

Waking UP From the Holiday Slumber

Textbroker Top 5 For 1/15 - Waking Up from the Holiday Slumber

The holidays are finally over, and you may still be in that post-holiday coma. The first part of January is always the hard, especially for retailers, to get excited about. However, that doesn't mean you can rest on your laurels. Many businesses rely on the last two months of the year for the majority of their profit. Why not try to optimize your website so that you can start to be profitable before late November? Even if you had the most successful year ever, you still need to stay on top of the industry, and these five articles below will help get motivated to make this your best year ever.

 You need your site to stay on top of the search engines, but after the massacre that was politely named after a cute animal, you need to be careful. No longer can you just throw a ton of links at a site with a certain anchor keyword and make it rank for that term. This guide will help navigate you through the strategies that you need to incorporate to optimize your site for 2014.
The online landscape changes faster then most industries, so what worked last year may not work this year. This is due to new technologies, changes in search engine algorithms and even new traffic sources emerging. Here, you will find some solid tips on how to start the new year out the right way with a fresh perspective on how to market online.
Quick Website Fixes for Higher ConversionsNow is the best time to start to test your sales and landing pages since this isn't the busiest of seasons, unless you are a tax preparer. Perfect your website now instead of waiting until it is too late. Learn why longer sales copy often converts better in many situations among some other great tips that you can use to boost conversions instantly.
 People love to sound off on a news article, product or just a funny story they just read. Sites that do not allow visitors to leave comments are missing out in a big way. In fact, comments are almost a necessity due to their popularity. Disqus, one of the most popular comment services, shares why all sites need to hear from their customers and how it can help a business become more successful.


3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead
Content marketing is set to take over terms like “search marketing” and “inbound marketing” in the major search engines, but why such the huge explosion in this industry? For one, barriers of entry to the industry have been obliterated as the Internet allows everyone at least a chance to write. Plus, the demand for writers of all talent levels is the highest the industry has ever seen. Knowing the trends and what is hot is essential to staying successful for any business, so learn and adapt if you are not ready for the coming year.

Give a Little to Clients,Get a Lot in Return

Give a Little to Clients, Get a Lot in Return

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When I was given the prompt for this blog post, Keira was nice enough to tell me that I had been asked to write it on account of my devotion to client satisfaction. It's been said before that every client should be treated as if a stream of DirectOrders could possibly come out of the transaction. However, it's even more important to remember that clients are human beings. While many of them can seem busy or distant at times, they are still people. Treating them with respect can go a long way to building up a genuine rapport.

One of the ideas pitched to me was to write this blog post on dealing with clients. However, I really don't like to think of it as dealing with them. For me, I try to avoid ever getting into the mindset that talking to clients is a major hassle. In fact, some clients have expressed an interest in having a short discussion. This can be a great time to draw out some possible new assignments for yourself. Perhaps you can make some suggestions regarding future articles.

 

 While Textbroker doesn't require you to report errors corrected in editor feedback, I've always made sure to message the client back with the correction. Though I admittedly first did it out of guilt, I found that a number of clients really appreciated the gesture. While I am not trying to say that you should ever expect something for altruism, I have had this process lead into a working relationship as well. Of course, it's always nice just to have a customer pleased with you. Considering how much of an opportunity there is for burning a bridge with a client, it's good to do anything that avoids that. Someone who was treated well in the past might seem like they have forgotten your act of kindness, but you might be pleasantly surprised by a message in the future.

 Another thing to remember is that the customer is always right. I've had SEO article assignments that ask for ridiculously phrased keywords but request that they not be changed. I remember one of the editors here once mentioning that she cringed when she had to read one like this, but if the customer really does want it, I've certainly learned to give it to them. I've had some that were difficult to actually fit into a grammatically correct sentence, but I've simply gotten the closest I can. Fortunately, many assignments have given me free rein to correct or pluralize the keywords.

 The "customer is always right" refrain rings true about another thing. There is always the opportunity to get into a fight. A client might tell you something very insulting. If that happens, think of it the same way that Internet forum enthusiasts think about flame threads; it's best to simply avoid angering the individual any more. Getting into an argument isn't just unprofessional; it's also a waste of time.That being said, I've been fortunate enough to not have to suffer many indignities on Textbroker. I should certainly hope that both the majority of writers and clients enjoy their experience here and want to have a pleasant transaction. After all, I've found this job to be enjoyable. While it is important to make sure to meet deadlines and maintain a strong sense of professionalism, it's also important to not get caught up in things to the point where everything becomes a hassle. It might sound cheesy, but maintaining a positive attitude can go a long way. I find it perhaps the most helpful aspect of keeping up good client relations.

 

 

The Comma Cheat Sheet

The Comma Cheat Sheet

Are you the type of writer who prefers style and substance to periods and colons? Do you spend half the day deciding where to put a comma, and then spend the remainder figuring out how to take it out? Do dangling participles haunt your dreams at night?
Maybe that last one only applies to our editorial team, but have you ever just wondered if there was something small, something easy, that you could print out and keep by your desk to remember all of those pesky comma rules so that you can get back to writing?
If so, we’ve got your back. Improve your comma know-how or just look it up as you go with our easy Comma Cheat Sheet, packed with facts, rules of thumb and handy examples. Check it out!

Download or print here:
http://www.textbroker.com/sites/default/files/commacheatsheet.pdf

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Choose the Right Assignments

How to Get Articles Accepted on the First Try

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Writing great assignments on the first try is an all-around win for authors, editors and clients. The fewer mistakes authors make, the fewer revisions clients and editors request, the quicker assignments are accepted, and the happier the client. Happiest of all is the author who gets paid right away and doesn’t have to worry about the dreaded revision request. I’ve managed to write for some amazing Teams and impress clients and Textbroker editors with my ability to write great articles without revisions. However, things didn’t start out that way. In the beginning, I made more than a few mistakes, but I developed a system that enabled me to reduce my errors and in turn decrease my revision requests. If you’re experiencing a high rate of revision requests, here are my tips for writing error-free assignments and getting them accepted on the first try.

Choose the Right Assignments

Textbroker gives us 10 minutes to view order information and decide if we want to write a particular assignment. However, I don’t think it takes nearly that length of time to decide if an assignment is within or beyond your capabilities. If I can’t come up with a general outline for a topic in less than a few minutes, I move on.
Additionally, I only choose topics that interest me. When I write assignments on topics that interest me, my writing is much more engaging, and I write at a much faster pace with fewer errors. However, the challenge in writing topics that interest me is in finding them. To solve that problem, I started using the assignment pool’s search function, which is a valuable and underutilized feature on Textbroker. I search for assignments by section, keyword, and most importantly by client ID.
Keep a list of clients you enjoy working with, and search for other assignments your favorite clients may have posted in the assignment pool by their client ID. This is one of the best ways to find assignments that you’re much more likely to complete without revision requests. Additionally, impressing the clients with consistent error-free content is a great way to gain DirectOrders.

Quality Content Can Lower PPC Costs.

Jon Wuebben noted in his book, Content is Currency, that a pilates studio reduced PPC costs by 50% with SEO-optimized, on-topic content. Dedicating just 15% of your paid advertising budget can lead to the content essentially paying for itself in lower PPC costs, simultaneously increasing visitors and visitor satisfaction, because they will see content directly tailored to the keyword in their search.
The 50/15 Rule will not be appropriate for every marketer in every situation. The Rule is not meant to suggest that every single company or campaign needs to follow it like dogma, but it’s meant to work like the two-month salary rule on engagement rings, which was introduced by DeBeers, the diamond producers. We want to promote the 50/15 Rule to give the same kind of guidance to someone who is unsure about how, and how much, to spend on SEO and SEM. For example, spending a lot of money on a SEM campaign without having proper landing pages, each with great, relevant, keyword-optimized content on it, is either going to result in a failed campaign or at best one that under-delivers the potential ROI. At the same time, if someone spends 40% of their SEM budget on content, and only 60% on the price per click, that’s probably overkill, and again, not optimizing ROI. In the same vein, it’s a bad idea to have a SEO strategy that is 100% links and 0% content, or even 75% links and 25% content, especially with Google’s recent Panda, Penguin and other updates.
In summary, we’re hoping experts will agree that 50/15 is a reasonable guideline in the same way that two months’ salary is a reasonable guideline for engagement rings. If DeBeers’ rule didn’t work as a good guideline, we would not be talking about it over 50 years after it was introduced. We explained the 50/15 Rule to Kevin Lee, founder/CEO of Didit, who has advised companies on online marketing since the late 1990’s and who knows as much about SEO and SEM as anyone. His response, which he posted in a blog post:

…because so many marketers and advertisers under-invest in content, I found myself thinking about all the reasons why those under-investing in content should consider ramping up that investment and how a rule-of-thumb might help them. … When it comes to getting senior management to approve new budget, sometimes a rule of thumb gets you budget, other times even the most intelligent presentation as to the value of the investment of incremental budget alone might fall on deaf ears. So, feel free to use the 50-15 content investment rule of thumb or create your own.

We’re running the rule past other SEO and SEM experts, and we’ll continue to provide their feedback, along with more case studies and evidence that the rule is a good guideline for anyone who has ever wondered: How much content is enough? Feel free to include your experiences in the comments or share on Google +.

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SEO Spend - 50% Should be on Content Creation.

SEO Spend – 50% should be on content creation
SEO is the science of getting the right content to the right people - using popular searches to guide content creation, then promoting that content to the right audience, leading to higher traffic and conversions.

A fantastic keyword list doesn’t help rankings or traffic until it has inspired pertinent, quality content. And the thousands of Twitter followers and Facebook friends can’t spread the word if there’s no word to spread. Viewed in this light, content creation should take up half the SEO budget – without it, there’s no SEO at all. Additionally, quality content can raise a site’s ranking, even without other optimization steps. We know of a very, very large online retailer that introduced category descriptions on their site, and fairly quickly saw their traffic from organic search listings rise by 5%. That led to many millions of dollars in increased sales for a fairly low investment in content.

PPC Spend - 15% should be on content
Many marketers see paid advertising, whether AdWords, banner ads, or advertorials, as a completely separate beast from organic strategies and content creation. However, Google's own Quality Score is based on how well your offering fits the ad created. The better the content matches the user's need, the higher the quality score and lower the ad cost.

The 50/51 Rule:Balance SEO and SEM Spending.

Content is also important for SEM. The top paid result for a particular keyword used to belong to the advertiser willing to pay the most for a click on its ad. The other advertisements on the page were listed in descending order of the amount the advertisers were willing to pay per click. Google changed that model in 2002, adding another element to who was listed first. Google decided that if an ad was clicked on a lot, it must be really relevant, so it would move that ad up in the paid listings, above ads that were paying more per click. Today, Google creates an overall Quality Score for each ad, which still includes the click-through rate, but also looks at things like the content on the landing page for that ad and whether the content seems appropriate for the keyword searched. As a result, if an advertiser can improve the content on its website, thereby improving the Quality Score of its ad, it can actually move up the paid listings, get more traffic, and pay less per visitor.
 Trident Gum famously stated that four out of five dentists recommend sugarless gum to their patients who chew gum. We think it’s safe to say five out of five SEM and SEO experts recommend content as an integral part of any online campaign. But how much content? How much should be spent on content? Most experts keep that information close to the vest, b
With that context, and understanding we could be accused of a heavy dose of self-interest, we humbly introduce the 50/15 Rule. We think the 50/15 rule will help marketers better allocate resources and funds to maximize the results from SEO and SEM.
The 50/15 Rule is simple. In any marketing strategy, content creation should comprise 50% of organic or SEO spend, and advertisers should spend 15% of their SEM campaign on landing page content.
ut we wanted to give a rule of thumb to get the conversation started.

The 50/15 Rule: Balance SEO and SEM Spending

Online and mobile marketing has proven itself as a legitimate and necessary part of any marketing strategy. U.S. companies spent $32 billion in online and mobile advertising in 2011, up 22% from 2012, according to the Interactive Advertising Bureau (IAB). Almost half of that spending is on paid search, also called Search Engine Marketing (SEM), which is growing even faster, up 27% over 2010. Note that the IAB’s totals do not include the billions of dollars spent annually on Search Engine Optimization (SEO), where companies try to rank highly in search engines’ unpaid, or organic, search results.
It makes sense that so much money is spent trying to get in front of people when they are searching – it’s rare that consumers announce exactly when and what they want to buy, but that’s what they do when they go to a search engine and do what we call aAs a custom content creation company, we have many SEO and SEM agencies using our service, so we have some unique insights into best practices for getting a website to the top of the search results, whether in paid or organic results. Clearly, for our clients, content is a key element of how they approach SEO and SEM campaigns. The search engines decide which web page ranks at the top of their organic results for a particular keyword largely based on the content on the page. Of course, they also look at domain names, meta tags, links and other factors. What is interesting is that increasingly, the content surrounding a link to a webpage is studied by the search engines to make sure the link is a true “vote” for that page to be listed highly in the organic results. As a result, we think every SEO expert would argue that content is crucial to an SEO campaign. commercial search. Whether they are asking about cheap flights to Las Vegas, Father’s Day gifts or wristwatch repair, they are announcing their intention to buy a product or service…now.

 

How To Build a Successful Online Blog From Home.

How to Build a Successful Online Blog From Home

When you want to work as a blogger or if you are thinking of launching a personal blog online, ensuring it is successful and reaching the audience you have in mind is possible with a bit of planning and an understanding of proper marketing. Professional bloggers or blogging from your own home requires the ability to focus and a commitment to crafting your site to perfection. Knowing how to implement content marketing and other tactics to help build your blog from home is essential for bloggers or blogging for your business.


Determine the Audience You Want to Reach
The more insights you have regarding the demographic of the audience you want to reach online, the easier it is to create successful campaigns that work. Gathering information and details about the age, gender and even hobbies of those you want to reach can help to create relevant ads and marketing campaigns that truly resonate with your intended audience. Getting in touch with your audience of potential consumers is the first step to properly branding your blog.

Branding Your Blog
Branding your blog is an essential factor in having a successful site online, whether you are publishing content for personal or business purposes. Branding your blog includes developing a memorable logo that is high-quality and relevant to the type of products or services you provide for your customers.


Offer Quality Content
Use Social Media
Create pages for your blog on Twitter, Facebook, Instagram, Tumblr and Pinterest to build an online following on multiple platforms for free. Using social media is a free method of keeping in touch with your online followers while also having different communities to share the content you publish on. Sharing your site's content on various social media communities simultaneously is a way to gain more responses while increasing the number of visitors and page views your site receives. 
Implementing various methods of content marketing and online promotion is essential for bloggers or blogging for personal or business purposes. The more time and effort you put into marketing your blog online and building your brand, the easier it is to gain customer loyalty and to generate sales and revenue regularly.
Offering high-quality content is essential in order to successfully run a blog online. Providing content that is new, interesting and refreshing to your visitors will keep them coming back for more. Be sure to research trends before publishing new content to create pieces that are relevant and attractive to your audience.

Running a Successful ECommerce Blog Online

When you have a retail eCommerce store online and you want to ensure it is successful, doing so is possible by understanding the importance of content marketing and how to go about getting your products out to your intended audience or demographic. Running a successful eCommerce blog or retail shop online requires the ability to gain insight into what your customers want while putting all available online resources to use.

Brand Your eCommerce Blog Properly
Branding your retail store online properly is essential to stand out among potential competitors who are also in the same industry as you or selling similar products. With proper branding, your logo is more memorable and relevant to potential customers, causing them to come back to make more purchases in the future while increasing overall customer loyalty.

Providing a Well-Designed Layout
Having a layout that is easy to use for all browsers who are on laptops, desktops, mobile phones, tablets and various operating systems is essential to generating more sales and revenue for your small business. Ensure your website's navigation is located towards the top of all pages and is accessible on all browsers and resolutions. The easier your eCommerce site is to navigate, the quicker shoppers can make their purchases and checkout, improving their overall experience.

Get Involved With Social Media
Putting social media to use with an eCommerce blog or retail shop online is highly recommended to get maximum exposure for your brand and the products or services you have to offer. The more active you engage an online audience with the use of social media, the bigger the response you are likely to get.
You can use social media to share new product releases, information about your brand or even contests and giveaways to help with drawing even more attention to your online eCommerce site. Setting up pages on Facebook, Twitter, Tumblr and Pinterest is a great way to get started with building a larger following for free using social media. You can also use social media to build connections and loyal followers who will use your site again in the future.
Knowing how to run a successful eCommerce blog online when you are selling products can help to drastically increase the amount of revenue you are capable of generating on a monthly basis. The more involved you get with the branding and content marketing of your eCommerce site, the easier it becomes to reach your intended audience to gain sales and to generate an income.

 

Choose Your Content Outlets

Choose Your Content Outlets
Content can be posted directly onto your website, in a blog, or on social media platforms. It is best to incorporate a variety of different outlets in order to expand your business's online presence. A well maintained blog is one of the most popular ways to implement content marketing. With a blog, you can regularly post content related to your business. This will not only promote revenue growth, but will also help maintain customer loyalty. 
Social media platforms such as Facebook and Twitter are other ways to improve your content marketing strategy. Many people use these websites daily. This provides a wealth of opportunity to savvy business owners seeking to gain new customers and create a stronger online presence.
Content is key to any successful internet marketing strategy. Every online business can benefit from developing a strong content marketing plan. Armed with this, you can expect to see increased sales, a larger customer base, and a more prominent presence in your market.

Ecommerce Marketing Strategy

Content, or web copy, is one of the most popular ecommerce marketing strategies, and for good reason. Content marketing has been around for over 100 years. It is a proven way to drive sales. The Internet offers a variety of platforms for ecommerce targeted content. 

Why Use Content Marketing
The Web is chock full of content. Every successful business knows that web copy is key to engaging customers, creating new customers, driving sales, and improving search engine ranking. All search engines, especially Google, love to see fresh content on websites. By keeping your site updated and informative, you can easily improve your page ranking.
SEO
Content is great for SEO purposes. It is the easiest way to boost search engine optimization. Integrate relevant keywords into your content for the best SEO results. You should also include useful links where useful. This will not only boost your SEO efforts, but will also help keep website visitor's attention. 


Find Your Niche
Content needs to serve a purpose. If it fails to inform, educate, or inspire, you can be sure that it is not helping your ecommerce strategy. It is extremely important to find your niche, or your place in the market. By establishing this, you can easily create content for your targeted audience. For example, if you sell organic cosmetics, you would want to focus on writing specifically about the benefits of organic cosmetics.

Basics for Successful Content Marketing

One way to help spread content on the social web is to create a non-commercial zone, like a blog, online newsroom or industry glossary.
Relevant content and search terms should always fit the company as well. A hairdresser can write about the latest fashion trends or use celebrity photos and the new iPhone App iMadeFace to generate comic-style pictures of the hottest hairstyles in Hollywood.
A financial planner, however, may not want that fun kind of content, but aims to curate a serious, professional image. A comprehensive collection of the most common questions on saving, including deeper links to useful calculators or other tools, offers users a relevant starting point to enter the advisor’s site. Offering this neutral content builds confidence in your authority on the subject.
A catering service, on the other hand, may not have to do as much research. Instead, high-quality professional photos of previous events can be published, along with a blog entry on the event.
However, a slick infografic that shows how much of any one food equals 200 calories can be especially attractive for social networks.
How close is close enough, though? Can a shoe store, for example, handle a topic like “The 10 most-loved sneakers of all time” without being hokey?
Sometimes you won’t know until you try. Experiment with content topics and types to see what your readers and followers like and how they share it. Small steps make this process more comfortable. You won’t always go viral on your first try, but by delivering great content to your followers consistently, you prime the pump for your next effort.
This communication requires patience and sustainability. Ask yourself when you last shared content with your community. If you can’t answer clearly and distinctly, or if you’ve never shared content, review and use the systems you plan on leveraging as a “normal user” before you aim for viral content. In the long term, avoid posting too much off-topic content, which could lead to your presence being seen as random instead of a stong voice, which is what a small business is trying to achieve.
A satirical infografic of “15 best destinations to find a good screw” from a hardware manufacturer could add to the company reputation or fall flat, but a Harlem Shake video is completely off topic.

Content Marketing for Readers, “Linkerati” Or Both?

It’s optimal to share content inside a user group that can create links. Since not all users run a website or blog but almost everyone uses some form of social media, that’s the most efficient way to raise your reputation mid-term.
High-quality content, shared by fans, becomes a marketing vehicle that supports your company as the expert in your field. Expertise, quality, pertinence and passion are the main characteristics of this type of content, which is deployed specifically for social media.

How Does Content Marketing Get Links?

A two-track strategy is perfect. The first track publishes content for your target customer so that your site is found and shared. The second track is content for the “Linkerati,” bloggers and influencers who share news and current content.
Content for the second track doesn’t have to be as closely aligned with the search queries of your customer base. Here, we’re looking at a broader, “amateur” perspective on the topic. The thought should be “everything you ever wanted to know about…” and easily displayed in amusing graphics.
Articles like “10 Myths About …” or “12 Questions About … That You’ve Always Asked” or funny infographics like those of The Onion or The Oatmeal can be provocative and create more attention in a broader Web population. This tactic is to raise awareness, not drive traffic for customers looking for an immediate solution.
A computer repair shop could produce or re-post a comic like this to raise its profile among gamers. This post from Dorkly.com has been liked more than seven thousand times.
Publish cool, funny, relevant, helpful, provocative, useful or surprising content on the Web, receive links, raise your authority and profile, and then start the cycle over again.
Ideally, your linkbait or viral content doesn’t run contrary to your business philosophy, positively reflects on your business and easily gets shared: Flash animation, for example, only works on Flash players. Since Apple devices don’t support Flash, animated GIFs, standard movies, still photos and textual content are better mediums.
To get the most out of your content or social media campaign, make contacts on the platforms you plan on using in advance. The Linkerati can be very generous, but it helps to warm them up and build their trust by interacting with their current content before sending off your own. When you launch, you can already call on your contacts to build support for your effort.

Good Content, SEO & Content Marketing

To repeat: good content is content that users look for often. SEO helps users find that content by alerting search engines that it is present. Content marketing, in contrast, ensures that either your authority in the social web rises, increasing your link profile and your rankings, or that users can easily find the right information on your company site.
Whether it’s a photo gallery of hunters in full equipment for a sporting goods store or helpful videos of simple kitchen repairs from a local plumber, users subtly notice that the company has put extra effort into their content. The visitor processes the quality information and realizes that they can’t get it anywhere else. This is content marketing without a specific campaign – simply presenting valuable content in a good form.
Those who believe that they can run an online business without valuable, quality content will have problems getting visitors to convert to buyers. Local businesses whose web presence greets visitors with “Welcome to our site” and a few stock photos but forgets to include their contact information will have the same issue.
Without deep and comprehensive content that is structured into clear subpages, local businesses can’t compete with the ocean of other sites for the top spot. National players have already started working on local optimization, which makes competition even harder.
Sites that continually add useful content, including professional images and quality videos, and gets that content in circulation via social media will not only improve their SEO, but will provide a better experience to the user in general, leading to more return visits or recommendations.

Content Marketing is More than Keyword Research!

The core concept of targeted content marketing is creating content that users like to share, producing social signals: “Likes” and “Shares” on Facebook, +1 und “Shares” on Google+ and Retweets (RTs) on Twitter.
Content that is recognized by users is usually quickly indexed by Google and receives a short-term push in rankings. If the content continues to do well with users, it’s unlikely that the rankings will sink. As other sites link back to the original content, the ranking stabilizes.
As a company continues to spread high-quality content, more links from more diverse sites occur, which improves the site’s ranking. Domain rank (number of incoming links from different domains) is one of the most important off-site criteria for SEO.

What Should I Avoid When Creating Content?

Search engines place a negative value on the following:

• Identical content on multiple URLs within the company domain, which is redundant, or on external pages, which could be considered plagiarism. This often happens with product descriptions in online shops or location descriptions for franchises.
• Using a keyword too often in a document or URL (keyword stuffing)
• Fluff or filler text with the sole goal of using a keyword in the body of the content as much as possible. This type of text doesn’t add to knowledge or insight.
• Long-winded explanations – Web users are impatient and need content that is to the point.

• Keyword Optimization and Search Engine Optimization

  Targeted keyword research ensures that websites will rank for search terms that consumers actually use. But true content marketing enhances SEO by delivering content that users enjoy so much that they share it, creating links that increase rankings.
   

Website Content Optimization

For complete keyword optimization, the relevant keyword term or phrase should appear in the following areas or tags:

• Page Title <title>
• Header <h1>
• Sub-headers in the content itself <h2> to <h3>
• Sub-headers in the sidebar or footer <h4> to <h6>
• Alt tag in images
• Title tag in links
• ... and, of course, sprinkled in the body of the content.

Let’s take a list of keywords from our keyword research tutorial:
When the keyword research is complete, use your leading terms as the main navigation bar. In this example, your navigation may be “new homes for sale” and “new home builders.” The homepage should have attractive teasers linked to subpages or categories. Each sub-page or category should be optimized for one keyword or keyword phrase.
The more a user can identify with the text and navigation links on a website, the more qualified the user becomes with each click that goes deeper into the site. Qualified users show a higher chance of conversion – contacting the business.
Constructing a site with relevant search terms and corresponding subpages is a continual process. Each month, the queries change. Approximately half of all search queries are new and did not appear in that combination before. It’s worth it to create new URLs and content for seasonal search terms and growing keyword trends.

Anatomy of an Optimal Landing Page.

This infographic from Nifty Marketing shows which content is present on the landing pages of numerous local businesses that rank well on Google. In the center of attention are the 3 core information pieces: address, phone number and business hours. The rest of the content is organized around the core.

Where Does Content Marketing Fit In?

The basic concept in content marketing is that interested users find the content via search, absorb it and share it.
Most local businesses haven’t used this concept on their sites. You don’t need the most complex SEO tactic or intense research to create this kind of content. The point is to create relevant, useful information on the website that contributes to users contacting or directly visiting a business.
Before you can start with content marketing, it’s absolutely necessary to understand keyword research.

Website Content for SEO: Keyword Research

To direct relevant users with pertinent search queries to the company website, the content on each page of the site has to match the search behavior of the user. Helpful tools for targeted keyword research include:

• Google AdWords Keyword-Tool
• Google Instant
• Google Trends
• Google "Related Searches"
• 1-2 month old Google AdWords campaign
• Search queries from a website analytics package (Google Analytics, JetPack)With the help of these tools, you can develop a set of keyword terms. Each keyword or keyword phrase, for example, “long women’s hairstyles Las Vegas,” should have a specific landing page with content that aligns as closely as possible to the keyword phrase. While many of these terms will pertain directly to the business concept, keyword research can bring up terms that searchers and users enter but a business owner would never have dreamed of.
  The goal is to provide the most complete and useful information for each search query. Address the topic from all sides, and use subheaders to organize the written content. Complete the page with high-quality images.

What Else Are Users Asking In Local Queries?

In industry and review directories, about half of all visitors are looking for a link to the company website. About the same proportion of users like map information, which can be easily and accurately presented as an embedded Google Map on the company site. Directions and distances to nearby cities and towns or prominent locations attract about a third of local search queries.
Users are equally interested in current customer reviews and online discounts or other special offers that are exclusively available on the website. Methods of payment accepted is also important for local search.
Now we’ve answered the question of the core information relevant to the company site of a local business. These should always and unequivocally – the first line of local SEO – be present somewhere in the content of the site.
Another study on consumer interest shows that other kinds of information attract a local searcher as well.

Along with the core information, consumers like:

• Price lists
• Services or products offered
• Contact information that’s easy to find

Less than a third of respondents in this survey liked:

• Directions
• Testimonials
• Pictures
• Social media

To cover these different information needs, develop navigation that structures the content to your specific user needs. High-value “teaser boxes” on the homepage should lead to the most important content.
The individual subpages feature specific content, but the central core information should be on every subpage. Remember, every URL can be a landing page for a search engine visitor. If the core information isn’t quickly visible, potential customers bounce from the page quickly – in the worst case to a competitor that has done his research and presents information well!
Companies can pull the most out of their website when the visual elements integrate with the audience, brand and company goals. It’s not just about exciting, interactive features that web design agencies love to bill for, but basic decisions that we’ve been learning about from ages of traditional print media.

What Questions Do Users Ask In Local Searches?

The research is pretty clear and stable, whether looking at consumer surveys or website analytics. The first place goes to these three pieces of information:

• Telephone number
• Address
• Business hours

More than two thirds of all users searching for a local business name are interested in the phone number, address and business hours of the company (Source: Local Search Usage 2012 ). It should be clear that mobile and local users need this information in a prominent, noticable and immediately visible location on the site of a local business.

It’s important that this information, in the view of the user, is not solely on the company website. Industry directories, review sites like Yelp and Angie’s List and social media accounts on Twitter, Facebook and Google+ are all possible results from a local industry search query.
On top of that, this type of core information about a local business should be current throughout the Internet. These “local citations” create – even without a link – an important factor in consolidating good Google rankings in local search optimization. Potential customers can’t contact much less patronize local businesses if the core data isn’t correct! Incorrect, out of date or missing information is a sure-fire way to lose interested customers.

Content and Marketing for Local Businesses

Good Content is Relevant Content

 

Content and Marketing for Local Businesses

The buzzword “content marketing” has been filtering through the SEO scene for the past few months, if not years. Some experts claim that content is the cure-all to reach any SEO goal, while others just shake their heads, since relevant, useful and helpful content that engages and motivates readers has always been rewarded by search engines.

What’s the scoop on content marketing? How can local SMBs successfully create “good content” for their websites? What is “good content” in light of the user’s information needs within the framework of local search queries? Where is the intersection of good content, SEO and content marketing?

Good Content is Relevant Content

Let’s start with an explanation before analyzing what “good content” even is. When seen from a search engine user’s perspective, the answer in most cases is:

“Content is good when it answers the question I asked, solves my problem or gives me structured information to explore the question further.”

Creating “good content” requires putting yourself in the user’s perspective. For the written content to satisfy your visitors, you have to set priorities, which leads to:

How To Build Your Business.

How to Build your Business:

Building an Online Presence:

In today's world it is absolutely essential to use social media websites to help promote and build a brand and establish an online presence. It would be a failure not to do so. As studies show people spend up to 8 hours a day on these types of websites. The good news is it is very simple to get started on social media websites, if you are not already doing so. The most popular and useful sites are: FaceBook, Twitter & Pinterest.

Some useful tips when using social media:

• Make sure to post images that are clear and good quality.
• Share your website address with your Fans or Followers.
• Stay active so people can see your activity on different social media sites.
• Do some giveaways or contests to build Fans and Followings.

How to Find Local Deals:

There are many ways to find local deals you can sell on your website. We suggest you start contacting local business by physically going there or by calling them and telling them about your new website and explain to them you are trying to find your customers great deals in the local area. Explain to them this will drive traffic to their local business as well as repeat customers.

How to Find Online Deals:

The great thing about finding deals online is that you will have a much larger selection than from your local area. Most online stores are willing to offer your customers a discount if you are willing to send traffic to their site. We have found by contacting businesses through social media networks you will be able to get a lot of interested vendors ready to sell their products on your site. This is good for both you and the vendors since you will share their information on your site and they will share your information with their customers about the deal they are offering through your site. Also, it will drive traffic to your site since they will tell their customers about the deal they are offering over at your site.